graphic & web design for businesses of all shapes and sizes, Australia wide

TIPS & TRICKS

Publicity is the most cost-effective marketing tool.

Release Time: ie Immediate Release

Headline: Title of your News Story

Subheading / Summary: 2-4 sentence summary

Dateline: Date when the news is being issued and the town of the company launching the Press Release.

Opening Paragraph: Answer - Who?, What?, When?, Where? and Why?

Press Release Body: Details of background information, statistics etc.

Boilerplate: About information regarding the issuing company.

Call to Action: Complete contact details & web address

Write for the Media. Journalists will use your press release as a springboard for a larger feature story.

A good press release answers: who, what, where, when and why. It provides the media with useful information about your organization, product, service or event.

Not everything is news. The media does NOT want to write about just another new website. Focus on the features of your new website that truly set your company ahead of the market.

Make sure you identify a problem and why your solution is the right one. Use real life examples to powerfully communicate the benefits of using your product or service.

Make sure that your story has a good news hook. Tie your news to current events or social issues.

Your headline and first paragraph should tell the story. The rest of your press release should provide the detail.

Use active voice. Avoid unnecessary adjectives. Keep it concise. Make each word count.

Ensure you have written permission before including information or quotes from employees or other companies.

End with a short paragraph (company boilerplate) that describes your company, products, service and a short company history.

J6 design is partnered with Marketing and PR companies, contact us if you want help writing or distributing your press release.

n/a test@test.com.au 4/03/2010 10:56:56 AM	thank you v helpful

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