Firstly, to direct users to your "about us" section, your menu should have a link labeled "about us" (or "about <your company name>" or simply "about"). This is the standard text used on most websites so it what users expect. Don't make it hard for your web users by calling the link "profile" or "info center".
Content for the about us section
- Website tagline: A few words or a brief sentence summarizing what the organization does.
- About us page summary: 1-2 paragraphs at the top of the page with detail about your business goals and accomplishments.
- Fact sheet: A section focused on key points and other essential facts about your business.
- Detailed information: Sub pages with more depth for people who want to learn more about the organization.
Why have an "about us" page/section?
Trust is a major issue on the Web. Explaining
who you are and where you come from does matter, as do simple things
like providing management biographies and photos.
Also note:
- Journalists will look for company information to include in articles.
- If
you're a publicly traded company and want new investors, they will look for information about your company on the internet.
- Job seekers will want to
learn more about your organization before applying for a position.
- E-commerce sites need a strong "about us" section. Shoppers will want to know who you are and whether your company is credible.
- Not for profits organisations require a strong "about us" section for attracting donations from a broader donor base.
Need help writing your "about us" information?
Your website content is crucial to your online success, so hiring a
professional copywriter can maximise your return on investment. A
copywriter will research your industry, products, services, company
profile and goals. They will ensure your copy delivers the key sales
message
of your business clearly, concisely and cleverly.
J6 design provides copy-writing and copy-editing services. Contact us for more information.
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