1. People do NOT like their time wasted by useless e-newsletters!

Get straight to the point. Provide a punchy descriptive summary in your e-newsletter then direct the reader to your website for the full story. This also helps you track which links are clicked.

2. People DO like to feel special.

Make sure your e-newsletter addresses the reader by name. Also ensure content is relevant to the reader.

3. People DO like to read about other people and current news.

Profile your staff or industry experts... or conduct customer interviews. Refer to real world examples and share relevant industry news.

4. People do NOT like a hard sell in emails.

Don't push sales only. If you have a product to sell, show the value and provide education. Write useful articles, share insights from industry seminars, interview experts, provide tips, showcase recent work and provide case studies.

5. People DO like photos and images.

Photos add life to your e-newsletter campaigns. But make sure they are relevant - and not the only thing in the email (text is important too!).

Video content is an engaging way to communicate your message. Don't add the video to the e-newsletter instead add a screen shot link in the email to where your reader can actually view the video on your website.

6. People DO like to be involved.

Conduct a survey to find out what your readers want to know... or request feedback on a new product. Try commenting on industry news, giving your personal opinion & invite discussion and feedback

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