What is a tagline?
A tag line is a punchy slogan that connects with your logo or company name. It should evoke an image of your product or service whenever a person reads or hears it.
It helps to establish your brand in a person's mind.
Your tagline must be positive, original and memorable
Your tagline should have a sense of your brand's personality in it. It should be positive not negative. And it must be original and interesting.
Think about these examples:
- Heinz "Beanz meanz Heinz."
- WeightWatchers' "The weight is over."
- BMW “Ultimate Driving Machine.”
- Nike “Just Do It.”
- American Express “Don’t Leave Home Without It.”
- DeBeers “A Diamond is Forever.”
- YouTube "Broadcast Yourself."
All catchy and interesting. All original and memorable.
9 Tips for Creating your tagline:
- Keep it short and straight and to the point.
- Make it memorable. A catchy phrase that is easy to say and easy to remember.
- Highlight your key benefits or describe the purpose.
- Inspirational. Set the stage for your consumer to react.
- Use a call to action.
- Make it industry specific.
Top tagline mistakes
- Don't have a tagline just for the sake of having a tagline. A bad one can do much more damage than not having one at all.
- Don't rush it. You must be sure it works in all the circumstances in which it will appear, be it TV, trade shows, brochures, in other languages and face-to-face.
- Don't craft a meaningless tagline. A tagline that says everything often says nothing at all. "We work hard to make a better future for you" could be said by most companies. The point is, don't be generic, be specific.
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