Branding / logo design
Your logo is the most important element when it comes to building a brand. That's why we think logo design is both a strategic and creative process.
Brand experience is what your customers remember about you. That starts with your logo.
Lasting impressions, preferences and performance. Your logo is the most widely seen expression of your brand. It is the item you spend
the most money promoting. That's why laying a strong foundation with a cleverly designed logo, is vital to your long-term success. Checkout our logo package.
As individual as a fingerprint,
it's unique lines and contours could belong to only one brand… yours.
Your logo should tell the story of your brand. It should capture your entire brand in one
powerful design. It should express your corporate vision, set you apart from
competitors, and be a lasting, memorable signpost for
customers. It should attract new talent, improve earnings and enhance credibility.
A brand handbook keeps your marketing focused on agreed-upon goals and strategies.
To maintain a strong identity, you must have a
set of guidelines outlining the style, behavior and experience offered by your brand. When your logo is complete,
we create you a brand handbook (a detailed style guide). This explains how to implement your logo and brand experience across all
marketing.
If you pay peanuts, you get monkeys.
There can be a temptation to take short cuts to save money. Many business owners under estimate the
importance of
a professionally designed logo and employ a cheap logo factory. BUT, developing a brand identity is not about plonking your name in a fancy typeface and adding a pretty symbol. Don't be fooled, you know it is a long-term investment that requires serious strategy.
The up-front investment pays off quickly, as you see how focused your marketing becomes.
Whether you are
creating a new brand, reacting to a business merger, or simply bringing a
heritage brand up to date - we can help. We take a relaxed and
knowledgeable approach to branding. Our talented graphic designers help you portray the best look for your company.
Brand / logo design package
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We start with a brand strategy meeting. We come to your office and meet
face to face with you for that complete personalized service. The meeting follows a workshop style and goes for approx 2 hours during which we discuss
brand ideas, visions, goals, style, expression and customer experiences. We then conduct fundamental market research to ensure your logo concepts match your brand.
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We don't pitch 10 random design ideas to you, as that leads to an unfocused brand. We want to see you get results. That's why we deliver 3 custom designed logo concepts that are
led by a strategy designed to match your brand. The concepts are revised until you are happy. Several rounds of changes are included (within reason). On completion, 1 final logo design is supplied in various formats for print and online use, plus up to 3 logo variants (ie horizontal design, vertical design, text only, graphic only).
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We supply you with a brand handbook (a style guide to using your logo, visual identity and brand style). It includes copywriting example (a guide to the style of writing, tone and voice that reflects your brand), colour setup in Pantone, RGB, CMYK and greyscale and image example library (a guide to the types of images that reflect your brand).
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Total cost = $1895 +gst
No ongoing or hidden costs. You will have full copyright ownership of your logo.
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Ready to get started?
First, download our
project planner. This helps you put together a brief. Share
it with your team, fill it out at your leisure and email it to
contact@j6design.com.au. We will take a look, contact you to chat about getting started on your branding project.
Feel free to give us a buzz if you'd like to chat or have any questions. We are here to help you.