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Start with WHY - book review. People don't buy what you do, they buy WHY you do it.

A book in 1 page - Start with why

Every business owner needs to take note of this simple message Simon Sinek has to say. "People don't buy what you do, they buy WHY you do it." That's it. Want to know more? Read on...

View: A book in 1 page - Start with why

Creating QR codes and tips for using them in your marketing

How to create and correctly use QR codes

We've seen so many poor uses of QR codes lately that we decided to highlight a few and give you some more tips. A QR code requires your customer time to open the app, scan the code & wait for content to load. It better be worth their effort. Let's look at how to create a QR code & use it effectively?

View: How to create and correctly use QR codes

10 reasons to realign your website (infographic)

10 reasons to realign your website (infographic)

Your website content, design and goals MUST be revisited on a regular basis (yearly at the very least). To succeed you need to realign your website to meet your ever changing online objectives and user needs. Here's 10 reasons and some thought provoking questions to get you started...

View: 10 reasons to realign your website (infographic)

Mobile Mania. Why your website needs to be optimized for mobile phones

Why your website must be optimized for mobile phones.

A bad mobile experience can cost you customers. Mobile optimization can increase sales, generate more traffic, boost customer engagement and give you an edge over your competition.

View: Why your website must be optimized for mobile phones.

The Thank You Economy by Gary Vaynerchuk

A book in 1 page - The Thank You Economy

Here's our take on this New York Times best seller by Gary Vaynerchuk. As Gary says, "There’s only so low you can go on price. There’s only so excellent you can make your product or service. There’s only so far you can stretch your marketing budget. Your heart, though, that’s boundless."

View: A book in 1 page - The Thank You Economy

How to respond to negative word of mouth in social media

How to respond to negative word of mouth in social media (Twitter / Facebook / review websites etc)

Negative word of mouth happens to every company at some point. Clever brands expect it to happen and have a plan that helps them convert angry critics into happy fans.

View: How to respond to negative word of mouth in social media (Twitter / Facebook / review websites etc)

Why should YOUR business have a Google+ page? How to setup a Google+ page.

Why and how on Google+ pages for your business

Google+ Pages (like Facebook Pages) let businesses and brands promote conversations related to products and services. Let's look at why you need a Google+ page.

View: Why and how on Google+ pages for your business

How to set SMART website goals - web designers Adelaide - web design Gold Coast

Setting SMART website goals

A great web experience for your customers is the result of setting concrete goals that meet both user and business targets. Wanting a "great website" that gives customers a "good experience" is not a goal...

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Google vs yellow pages advertising

Google vs Yellow Pages

Should you advertise in the Yellow Pages? Obviously the Yellow Pages will try to demonstrate their effectiveness. However their 2011 TV ad campaign shows they are more focused on building cheap websites (so that could be the answer right there). But what does the average Aussie actually use?

View: Google vs Yellow Pages

Who is your target audience?

Who is your target audience?

Don't fall into the trap of answering - EVERYONE - because it will NOT ensure you have the best possible website. You MUST clearly define your website audience.

View: Who is your target audience?

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