Google vs Yellow Pages
Should you advertise in the Yellow Pages? Obviously the Yellow Pages will try to demonstrate their effectiveness. However their 2011 TV ad campaign shows they are more focused on building cheap websites (so that could be the answer right there). But what does the average Aussie actually use?
Google vs Yellow pages (the survey)
The guys at Melbourne SEO hit the streets of Melbourne to hear what the everyday person thinks. The survey data released shows 53.85% of people
never use Yellow Pages while a staggering 100% of people quoted use
Google.com everyday to find products and services they are looking for.
Watch for yourself.
You'll pick up the idea after just watch 30 seconds. But stick around for about 2 minutes to get the full idea as to how people search. The video goes for over 3 minutes and they start asking other questions about "what is SEO".
So what do we think?
Well for the first 6 years, j6 advertised in the Yellow pages and we found it always paid for itself but we never saw any great ROI. It never brought the business to us that Google has. It hasn't even come close to competing in any year. Thus, we decided this year not to bother advertising in Yellow Pages at all.
"But your a web business" we hear you say, "people will naturally go online to see web designers!" Yes true, which is why we always suggest to clients to monitor how many customers come from each source.
I can confidently say that ALL our clients find that Google brings many, many, many more customers than the Yellow Pages.
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