Facebook fan anatomy

On its surface, Facebook seems incredibly simple. BUT when you scratch the surface, things immediately get complicated. Who is this sea of people who "like" your page? And how on do you channel that enthusiasm?

Facebook fan

Different species of fan should be approached with a slightly different pitch in mind.

This becomes particularly clear when you chart the different ways that a fan can like you. For one, they can like a page on your site, or they can actually like your Facebook page, or they can even log onto your page via Facebook Connect.

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