Facebook, Twitter, social media and your business

Increase brand awareness, customer loyalty and receive visitors to your website through social media. BUT don't assume your Facebook and Twitter audiences are the same. They are NOT.

Facebook is not Twitter, and Twitter is not Facebook.

The goal with Facebook posts is to interact with your customers on a light hearted social level. You should compose posts that will be engaging for your audience. The goal with Twitter updates is to publish solid content to catch followers when they’re reading. Turn as much relevant content about your brand into tweets as possible, and move quickly when posting about hot topics that appeal to a wide audience.

Australian Facebook statistics

• Facebook has over 9 Million users in Australia - thats a huge % of the Australian online population
• Facebook is Australia's most popular social network with 75% of online Australians having ever visited, and via time spent per month (more than 8 hours per month which is seven and a half more hours than its closest rival site You Tube).
• 55% of Aussie Facebook users are female and 45% are male
• 29% of them are 25 - 34 years
• 28% are 18 - 24 years
• 30% are 35 years and over - this is the fastest growing segment according to Nielsen Online

Facebook users have both positive and negative expectations when “liking” a brand.

54% expect to be bombarded with messages or ads, 45% do not want to give companies access to profile info, 31% do not want to push content from a company into friends newsfeeds. By listening to what your target fan base wants out of the Facebook relationship, marketers can get more interaction on their page and encourage more people to “like” rather than avoid brands on Facebook.

Why use social media for your marketing?

A few ways you might consider using Twitter or Facebook in your Internet marketing strategy:

• building relationships with prospective clients
• promoting events
• promoting special offers
• sending press releases
• website traffic generation

BUT don't tweet and post just because everyone else is. You must have a plan.

We are in the middle of a social media bubble. Companies are wildly chasing after the promised rewards of social media with very few actually investing in a sustainable way. Most companies seem to be throwing a grenade of attention, time and money at social media instead of developing an objective, rational battle plan. That's why you need to talk to us.